October is a month all over the world dedicated to rise consciousness about prevention and treatment of breast cancer – the so-called pinktober . To support this initiative, Poczta Kwiatowa® with Estée Lauder® brand offer specially designed charity “Pink Ribbon” bouquet. Pastel composition of mixed flowers in many pink shades (cyclamen, raspberry and purple) is a perfect gift for a young girl and for everybody, who appreciate the involvement in this social campaign.

The campaign aims to pay attention of Polish women about need for regular preventive examinations and the role of healthy lifestyle in cancer prevention. Breast cancer is the most common cancer among women. Early detection of breast cancer makes possible complete cure. Therefore, it is important to to carry out diagnostic tests regularly.